The Backstrap Loom

In the realm of art and design, few concepts capture the essence of cultural vitality and unabashed ostentation like the kitsch aesthetic. In the Mexican imagination, this whimsical style takes on a new dimension, weaving a vibrant tapestry of color, symbols, and cultural references. Through its exuberant celebration of popular culture, kitsch has become an integral part of Mexican identity, influencing various art forms, fashion trends, and even everyday objects.

The Mexican kitsch aesthetic has also left its mark on the fashion industry, with designers incorporating vibrant prints, traditional embroidery, and iconic motifs into their collections. This fusion of kitsch and fashion showcases the country’s cultural richness in the form of clothing.

A reference in photography, LaChapelle: from glamour to controversy to kitsch


Valentina bags are woven in backstrap loom and are an example of traditional Mexican craftsmanship, representing an important part of the culture and identity of the communities where they are produced.

Each backstrap loom woven bag is unique, as it is handmade and no two are alike. Each one tells a story, a culture and a tradition, and this is something that cannot be replicated with machinery. The process is totally sustainable, since, being woven on the backstrap loom, only the material needed to create the bag is used.

In addition, their colors are obtained from the mixture of natural elements, which makes the bags even more sustainable.

Therefore, a Valentina handmade bag is not only an accessory, but also a contribution to preserve a technique that is transmitted from generation to generation, supporting the women who practice it and an opportunity to contribute to their economic and social empowerment. At the same time, we help to take care of the planet by leaving fast fashion aside.

Photos @Elixospa

Join the cause to preserve the culture and support women artisans, we guarantee you will look spectacular with your new handwoven bag!

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